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Fort Lauderdale: No to Spring Break

By March 6, 2006

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If they build it, they don't want you to come: the South Florida Sun-Sentinel reported in spring 2006 that Nicki Grossman, president of the Greater Fort Lauderdale Convention & Visitors Bureau, said of the former spring break hot spot, which is undergoing high end construction, "There is no welcome place for college spring break."

Anyone who's been to Fort Lauderdale lately has seen the cranes near the beach -- going away are old fave hotels like the Gold Coast; incoming are pricey W Hotel and Trump International Hotel & Tower. Room rates in the ritzy new places are in the astral realm, and apparently Grossman thinks that's as it should be, according to the story: the paper reports, "She said the city has been trying to attract a higher-level clientele for more than a decade, after spring break turned into a drunken, often-dangerous party in the 1980s."

"Spring Break No More"

A "story idea" on the Greater Fort Lauderdale Convention and Visitor's Bureau website reads:


    "What do Cancun, San Padre Island and Daytona Beach have that South Florida once had, but does not want again? The six week ritual known as 'Spring Break.' Fort Lauderdale is no longer 'where the boys are' but where well-heeled Europeans, sophisticated Northerners and laid-back Mid-Westerners come to relax and vacation. From the late 1980's into the early 90's, Greater Fort Lauderdale was a destination in transition. The area's success at ridding itself of Spring Break has made it one of the fastest growing travel destinations in the United States."

"Ridding itself" sounds a little like an Orkin man phrase -- if you don't have your break planned yet, consider spending your low-level mega bucks where you're not only welcome, but you're wanted:

Related: Spring Break 101 | Alternative Spring Break | Gay Spring Break
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